The Big 4;
EMI;
-EMI
were heavily involved in broadcasting equipment; they provided the first
television transmitter to the BBC.
-When
it broke down in 2011/12 it was the fourth largest record company.
-There
is not one primary genre that the company focus on supporting; they have
artists in rock& pop, Dance music and rap.
-One
of their biggest, most famous artists that they ever signed was The Beatles (signed
in 1962.)
-The
company has many subsidiary labels, for example;
-Parlophone
-HMV
-Capitol
-In
2011 they announced that EMI had sold its recorded operations to Universal
Music for $1.9 billion and its Publishing operations to a Sony company to $2.2
billion.
Parlophone-
Two
door cinema club
Lily
Allen
Tinie
Tempah
Coldplay
Capitol-
5
seconds of summer
Elton
John
Katy
Perry
Jennifer
Lopez
Neil
Diamond
SME is part of the Sony franchise with their headquarters based in New York and offices all around the world in Australia, Italy, Thailand, UK, Mexico etc. and making an operating income of 6 billion (2012). originally the company was arc records from 1929 until 1938 where it was renamed Columbia records. in 1966 it was reorganised again to create CBS records and then in 1987 it was bought by Sony and renamed SME.
SME is made up of a wide range of record labels from pop to rock and country.
Some of their record labels include Columbia records, epic records, RCA records, Arista Nashville, masterworks records and more.
columbia records own artists like:
- MKTO
ACDC
- Tenacious D
- The Glee Cast
Epic records own artists like
- Avril Lavigne
Sara Bareilles
A Great Big World
Michael Jackson
Paloma Faith
RCA own artists like:
P!nk
Foo Fighters
Bullet For My Valentine
Cage The Elephant
'Weird al' Yankovic
Cage The Elephant
'Weird al' Yankovic
UMG
The former named ‘Polygram’ or simply ‘Universal’ the
company has been recognised under the current name since 1998 when Seagram
acquired Polygram and combined the two renaming them ‘Universal Music Group’.
Many famous artists are signed with UMG, for example;
Rhianna
Owl City
Fall out boy
Maroon 5
All these artists appeal to a mainly teenage audience with their music featuring some more mature issues; they also have an audiences who are slightly older than teenagers (reaching to people who are in their early- mid twenties as well.) With younger children being exposed to more swearing and nudity artists more like Rihanna are becoming popular with these younger generations too.
All these artists appeal to a mainly teenage audience with their music featuring some more mature issues; they also have an audiences who are slightly older than teenagers (reaching to people who are in their early- mid twenties as well.) With younger children being exposed to more swearing and nudity artists more like Rihanna are becoming popular with these younger generations too.
Universal Music Group (UMG) is one of the largest music
producers/ marketers in the music industry as it focuses on not only music
recording but also deals with publishing and merchandising.
The whole of the company focuses on finding new and rising
artists and helping them kick off their career in the music industry to various
different audiences. It not only helps singers/ artists but they also aim to
help songwriters improve their careers and become well known in the industry.
The company have their own merchandising side which focus on
promoting the artists. They have contacts in all types of markets in order to
give the artists as much publication as possible which is why the company are
so well known.
MUSIC GENRES
Dubstep:
Dubstep originated in South London in the 1990’s within a
group of other music such as garage, reggae and drum and bass; the earliest
Dubstep releases being tracked back to 1998. The definition of Dubstep comes
down to syncopated (off time) drum and percussion beats with bass. One of the biggest supporters of Dubstep when it was just
becoming popular was a Radio 1 DJ in 2003- 2004 when he quit however the genre
had built up a large fan base and it began to spread in late 2005-2006 when another
Radio 1 DJ started to play it on her show in a feature called ‘Dubstep warz’.
Today Dubstep is hugely popular being one of the favourite genres of choice and
it can be seen being merged in with many recently released pop songs; Some of the biggest Dubstep artists today are Modestep, Alex Clare and Skrillex.
Within Dubstep there is not a real focus on the artist and their personal life, the artists are usually a character who doesn't have any real identity for their audience to admire. They For example, in Skrillex's 'Bangarang' the lyrics are made up of a compilation of beats which appear meaningless.
Within Dubstep there is not a real focus on the artist and their personal life, the artists are usually a character who doesn't have any real identity for their audience to admire. They For example, in Skrillex's 'Bangarang' the lyrics are made up of a compilation of beats which appear meaningless.
These are screenshots of the Nero and Skrillex websites which
are both extremely well-known Dubstep artists. As you can see the main colour
of both the website homepages is black with hints of white which gives the
connotations that the genre is the kind that should be taken very lightly such
as pop music is; it could be said that the audience are more dedicated to their
lives focusing on music.
The logos/ symbols that take up a large portion of the front
page are very simple and memorable which means that is they get a new audience
it will be easy for them to remember so they will be able to search the artists
easier as they will have the logo/ symbol in their mind so they can make the
connection between the logo and the song or artists who song it is; The satisfy
logo is more memorable than the other as the name is incorporated and is a
large part of the whole symbol.
Dubstep is more about the music than the artist unlike other
genres so the pages don’t include any tabs that take you to other information
such as tours, albums, information on the artists and merchandise. From the
skrillex website you are able to purchase the album/ song by clicking on the
link and going straight through to app stores and on the Nero website you are
able to share the page on various different social network sites and you can
play the song directly from the website.
Another feature that can be seen on the websites that you
would find on any other genre site is the logo of the artist’s manager or
record producer. It can be seen on the Nero page in the bottom right-hand
corner as if someone likes the artist and want to see more bands like them if
they research the label they can go on to find more artists.
On the whole there aren't very many music videos for Dubstep songs which emphasizes how the artists within this genre stay very anonymous compared to other genres. When searching for Dubstep music videos on YouTube it is very seldom you will come across a real music video that actually features the artist and if there is a video the chances are it will simply be some graphics being manipulated and moved across the screen.
On the whole there aren't very many music videos for Dubstep songs which emphasizes how the artists within this genre stay very anonymous compared to other genres. When searching for Dubstep music videos on YouTube it is very seldom you will come across a real music video that actually features the artist and if there is a video the chances are it will simply be some graphics being manipulated and moved across the screen.
Country:
country is an American genre of music originating from the Southern state, Atlanta. The songs within the genre usually take the form of ballads or a simple love song. As the instruments associated with this genre are string (mainly guitars and banjos) the tempo of the songs are usually very upbeat; any fans of the genre will use this as dance music due to the beat, tempo and structure of the music. Although this music is very popular in America the genre has never become extremely popular in other cultures unlike some other genres which are globally popular.- It is sometimes known as 'rush hour commute music' as it was most commonly listened to on the evening radio while everyone would be taking the commute home from work. The tempo is usually very upbeat and quick paced therefore it provides the drivers with the pick-up the need when traveling in long lengths of traffic!
Unlike some other genres such as
Dubstep, Country artists include their fans in their lives and work a great
deal. As country is obviously more popular
in America than anywhere else on primarily American television there are many channels
which are purely for Country music and these will often feature Country artists
live speaking to fans, speaking about their latest music and there are also
various shows that are aimed at Country fans. On this channel they also play
real shows which don’t feature anything about Country music but they are aimed
at country fans focusing on their everyday lives. This shows how the music has such a huge influence on the fans lives and it shows just how much they live the music.
Along with CMT there is also a
website named ‘Country Music Association World’ which is full of information on
Artists, events and various Country Music Awards. This website also has a great
deal of information about festivals with links to other sites; As many country
artists are not very well known these links will help the audience find these
sites much easier. Another key feature
of these sites are the options to sign up for a membership so they can get news
sent straight to them and they will get first chance opportunities to get news
on their favourite artists but this site also has album release information which
means that the members will have the options to get the information before
anyone else.
The expectation within country singers, as you can see from above, is for the women to be extremely glamorous and elegant; all the women in the image have their makeup and their hair done so they look very elegant and smart. On the other hand the style within Country men is to look very casual and butch, usually accessorizing with a cow boy hat to fit into the country stereotype.
I chose to analyse the website of Hunter Hayes as when we come to make our own music video we will most likely be aiming it at a teenage audience so I decided to analyse a site which fitted our brief so we would have more idea of what we are doing for when we come to making our own website; we want to ensure we add features which clearly work at attracting a teenage audience.
At the top of the website there is a small bar which includes the Hunter Hayes logo and the option to log in. By having the logo on the top of the page it means that wherever you navigate on the website you will always see the bar and his logo will stick in your mind. By having the login option on this bar it means that if someone is on the website and wants to log in, instead of having to go back it will be right in front of them when they need it.
Unlike other genres country is very much about being a part of a community and a group with the people who have the same music interests and admire the same artist which is why, rather than other genres, there will be a icon for the specific singer rather than simply the artist's name written in a stylized font which is what you see in other genres of music, for example pop.
The expectation within country singers, as you can see from above, is for the women to be extremely glamorous and elegant; all the women in the image have their makeup and their hair done so they look very elegant and smart. On the other hand the style within Country men is to look very casual and butch, usually accessorizing with a cow boy hat to fit into the country stereotype.
I chose to analyse the website of Hunter Hayes as when we come to make our own music video we will most likely be aiming it at a teenage audience so I decided to analyse a site which fitted our brief so we would have more idea of what we are doing for when we come to making our own website; we want to ensure we add features which clearly work at attracting a teenage audience.
When you first enter the site there is a slideshow of adverts of many of Hunters upcoming events. As this is the first thing you see when you enter the site you will automatically be drawn to them and instinctively want to find out more about the slide that is on. By having a slideshow instead of one fixed image it means that you see more adverts and you will find out about more than you could if there was just on fixed image.
Unlike other genres country is very much about being a part of a community and a group with the people who have the same music interests and admire the same artist which is why, rather than other genres, there will be a icon for the specific singer rather than simply the artist's name written in a stylized font which is what you see in other genres of music, for example pop.
Pop:
Pop music often seems to drive our modern culture. Boy bands like One Direction and 5 Seconds of Summer are storming the nations, creating such a loyal fun base that they could probably start a war on a barber's if they cut their hair wrong. Sometimes it seems like insanity to see young girls screaming in hoards just to catch a vague glimpse in the distance of their celeb, who, lets face it, could be anyone. But it isn't really insanity, because the word 'pop' is short for popular, so it is actually only logical that this genre has such an influence over people, especially young people who are more vulnerable to the influential.
Pop covers such a large range of various genres and themes with each artists adding something new to the mix, from boy bands like one direction and the wanted who write love songs that their managers think will make everyone fall for them which works on the majority creating huge fan bases who would die for there favourite bands and kill for their favourite member. whereas female solo artist either promote the happiness of love, the pain of a breakup and how to stand up after a break up and become stronger. Then there's the dub step pop mix of a good beat, some electric computer based rhythms and some lyrics that may or may not make sense. and then there's the artists who truly care about their music and manage to get into the public eye, these are the artists who are repeatedly in the charts and are not just a one hit wonder boy band created by a manager. They are true bands and artists that have formed themselves and have decided what they want to be.
P!nk
The current form of the pop genre originated in the 1950s, the genre often takes elements from various genres to make new sub genres.
P!nk
P!nk is a pop punk singer, songwriter and actor. She's also an animal rights activist, all her music is written from the heart and based on past experience. Her music videos are very artistic with good visuals and a good narrative that follows the ideals shown in the song. Her music is very much centered around the under dog, its all about starting at the bottom and working your way up and overcoming your insecurities. She is the binary opposite of the stereotypical long blond hair pop singer. At the start of her carer she did start of as a edgyer singer with more punk roots now shes slightly more pop but is still as good as before. For me personally she represents the hard ship of life i a big way like with her song 'perfect', with the very controversial music video that includes scenes of self harm, that focuses around the search of perfection and how different people perceive perfection differently. But she also represents the coming back and not giving in part. This is shown by the catchier / faster beats and the more care free attitude shown, like in her video 'Raise Your Glass' that suggests the 'wrong, people who aren't the perfect popular ones.
True Love
True Love
The song is about a love hate relationship where at one time she loves him and others she gets irritated by him its a very good representation about real relationships and how they aren't always perfect. The music video includes graphics with her, her and her husband or her and her daughter, in front. The graphics are very fake and have a pop art feel by using a green screen.
This fake feel is then counter balanced by the scenes of her in her living room with her daughter playing and her running after her, with her husband led on the couch , this is showing the reality of the relationship. Also with her husband and daughter actually being in the video makes it even more realistic. This is good example of her changing her music to grow up with her audience, as her audience is growing up and is focus on different issues so does she.
Another shot she uses is her sat in front of a mirror putting on make up she has nude colours on her face and is in a hooded jacket and a tee shirt, this is very realistic and shows her as a normal person she's showing the truth of life and a relationship. Its nice to see a star dressed normally and acting normally, she's a big contrast to the stereotypical pop singer.
The last is her on a stage practicing with her husband cycling round the stage this shows us that she finds him annoying with the facial expressions she makes, but when they look at each other and smile it shows the true emotion underneath all of the other things.
Blow Me One Last Kiss
Is about leaving a bad relationship and saying goodbye. The video was mostly in black and white apart from the last scene.
The music video is set in a large house and its posh this as well as the light costumes give it a fairy tale feel. Then the next scene she's being painted by the love interest and at a ball in her house whilst dressed in a suit, then the love interest comes along proposes she thinks its her and but its the girl behind her, the suit gives us a masculine view of her which is counter balanced by the girly dress she wears in the next scene of her walking through scenes this shows an idea that women can be girly and be a tom boy at the same time that its not as simple its also gives us idea that if he cant take her for who she is then she doesn't want to change.
the final scene is where the add colour, a balloon full of red paint goes of over them while the love interested is getting married to his fiance and it ruins the wedding pink starts dancing at the isle while everyone runs to leave, this could show how she has come out from a dark place, the black and white colours, and is now enjoying a more colourful interesting life.
We then see her fly of with a man on a flying bike, which whilst also shows her
moving on, helps to emphasis the fairy tale feel of the music video. The video ends with the view of the sky and Fini on the screen this just emphasis this as well.
Ingrid Michaelson
Ingrid michaelson is an indie - pop / indie - folk singer, who's 34 and from new York
The Main Level
The main level are a pop band from Norway and have only recently come to light they aren't really that well known outside of their country but with only having a few official songs out they have done very well and i see them as being one of the next big boy bands. Their target audience is teens mostly girls around 15 - 20 they reach this target audience by the pop tunes, the non serious playful music videos and fact they are all good looking. The theme they emphasis is love songs about teen romance this will help to draw in a young audience. The fonts they use on their new single picture and their thumbnails are very teen like and work well for the target market.
The help of YouTube in the making of an artist
Many of the artists that have made their name today have done so via YouTube, With YouTube stars becoming more and more famous even some of the vloggers or video gamers are more famous than those on t.v. and with most of the youth these days watching shows or videos on the internet rather than on t.v. or on the radio it would make more sense to record videos for your loyal subscribers that doesn't even have to be amazing quality, as YouTube is for starting out this low budget method of getting your name out there is great for the majority.
Elyar Fox
The Vamps
The vamps started out on YouTube, some of the members had their own channels as well as the bands. At first there was only the three of them singing in a room with decent filming quality and good equipment, over the time they become more well known and built up their fan base. The band are currently on their first tour and are very well known this shows how big of an influence YouTube is on the target audience. The band itself toured with Mcfly which was what really brought them into the public eye after this tour they became even more famous and released their first album and made a few music videos. The help from Mcfly suggests how important other artists can be in the making of a star, just like when people do duets or have another artist featured in the song.
Even though YouTube is great to help bring good bands into the public eye it can some times bring forward some strange artists, icejjfish is still an unknown on whether he is a serious singer or just sings as a joke but either way his first video 'something about you girl' went viral very quickly, because of how bad it was, the problem with this though is whether he know why it became viral other wise this could be bad for him as an artist. either way without YouTube no one would know who he was.
Blow Me One Last Kiss
Is about leaving a bad relationship and saying goodbye. The video was mostly in black and white apart from the last scene.
The music video is set in a large house and its posh this as well as the light costumes give it a fairy tale feel. Then the next scene she's being painted by the love interest and at a ball in her house whilst dressed in a suit, then the love interest comes along proposes she thinks its her and but its the girl behind her, the suit gives us a masculine view of her which is counter balanced by the girly dress she wears in the next scene of her walking through scenes this shows an idea that women can be girly and be a tom boy at the same time that its not as simple its also gives us idea that if he cant take her for who she is then she doesn't want to change.
the final scene is where the add colour, a balloon full of red paint goes of over them while the love interested is getting married to his fiance and it ruins the wedding pink starts dancing at the isle while everyone runs to leave, this could show how she has come out from a dark place, the black and white colours, and is now enjoying a more colourful interesting life.
We then see her fly of with a man on a flying bike, which whilst also shows her
moving on, helps to emphasis the fairy tale feel of the music video. The video ends with the view of the sky and Fini on the screen this just emphasis this as well.
Ingrid Michaelson
Ingrid michaelson is an indie - pop / indie - folk singer, who's 34 and from new York
The Main Level
The main level are a pop band from Norway and have only recently come to light they aren't really that well known outside of their country but with only having a few official songs out they have done very well and i see them as being one of the next big boy bands. Their target audience is teens mostly girls around 15 - 20 they reach this target audience by the pop tunes, the non serious playful music videos and fact they are all good looking. The theme they emphasis is love songs about teen romance this will help to draw in a young audience. The fonts they use on their new single picture and their thumbnails are very teen like and work well for the target market.
The help of YouTube in the making of an artist
Many of the artists that have made their name today have done so via YouTube, With YouTube stars becoming more and more famous even some of the vloggers or video gamers are more famous than those on t.v. and with most of the youth these days watching shows or videos on the internet rather than on t.v. or on the radio it would make more sense to record videos for your loyal subscribers that doesn't even have to be amazing quality, as YouTube is for starting out this low budget method of getting your name out there is great for the majority.
Elyar Fox
The Vamps
The vamps started out on YouTube, some of the members had their own channels as well as the bands. At first there was only the three of them singing in a room with decent filming quality and good equipment, over the time they become more well known and built up their fan base. The band are currently on their first tour and are very well known this shows how big of an influence YouTube is on the target audience. The band itself toured with Mcfly which was what really brought them into the public eye after this tour they became even more famous and released their first album and made a few music videos. The help from Mcfly suggests how important other artists can be in the making of a star, just like when people do duets or have another artist featured in the song.
The Secrets
they are a small band from Birmingham/Bolton who sing pop covers they have become really popular and became well known after they sang a vamps song this emphasizes how other artists can help others make their name. so many people sing different covers of so many songs, but the secrets make the songs their own. their music is aimed at teen girls. They recently went round a vamps concert to introduce themselves to fans, pretty much all of the fans at the vamps were girls between the ages of 14 and 18 so this is a great way to market towards your target market.
Icejjfish
Even though YouTube is great to help bring good bands into the public eye it can some times bring forward some strange artists, icejjfish is still an unknown on whether he is a serious singer or just sings as a joke but either way his first video 'something about you girl' went viral very quickly, because of how bad it was, the problem with this though is whether he know why it became viral other wise this could be bad for him as an artist. either way without YouTube no one would know who he was.
Rock:
The rock genre is one of the biggest genres because of how openly appreciated it is. Its one of the genres that we grew up listening to and even now we can quote it if its needed. now though as pop music is growing rock music is being slowly pushed out and being branded with the stereotype that only hard-core metal fans with a million tattoos and piercings can appreciate the genre but its simply not true even though the biker stereotypes are actual fans the majority of listeners are fans who enjoy a good guitar solo and lyrics with actual meaning to them. the pure purpose of rock is that its made by real instruments and real voices, with no electric beats. and even though some of the sub genres incorporate some modern forms of music the base of the genre is still there.
The genre first came around in the 1950s as rock and roll, with influences of blues, jazz and other genres. In the early 70s glam rock was the centre of rock with bands like kiss and twisted sister, whereas in the late 70s and 80s punk rock altered rock music introducing sub genres like new wave, post punk and alterative rock. From the 90s on alterative rock has been at its highest and even influenced mainstream music with subgenres like indie punk, pop punk and rap rock.
The genre first came around in the 1950s as rock and roll, with influences of blues, jazz and other genres. In the early 70s glam rock was the centre of rock with bands like kiss and twisted sister, whereas in the late 70s and 80s punk rock altered rock music introducing sub genres like new wave, post punk and alterative rock. From the 90s on alterative rock has been at its highest and even influenced mainstream music with subgenres like indie punk, pop punk and rap rock.
Rock music has been associated with social and political activism with views towards race, sex, drugs, authority and general rebellion towards society. It revolves around the idea of anti conformity but at which point does that anti conformity become conformity, when so many people are in the rock subculture that it has become cool to be rock. With most social trends there is a point where being different becomes normal and people move on to the next trend, like indie music that like rock, focuses on people being individualistic. This leaves gaps in the market for new subgenres to be created. Rock music also influenced subcultures and these influenced others.
One of the subgenres is punk rock which heavily dominated rock in the 80s and influenced many other subgenres. This genre is a form of rock that was established in 1976 with roots to garage rock, many of the bands would self produce records and try to perform where ever they could. In the late 1976 bands like the Sex Pistols and the Ramones. The musical movement spread around the world and brought about the punk subculture of expressive, rebellious young adults with a unique and different style with leather jackets and band tees making them stand out significantly from the mainstream. in the 80s punk rock gave influence to other genres and then in the late 20th century the punk pop subgenre became more mainstream with bands such as Blink - 182 and Green Day.
Main themes associated with rock
Rock shows love in an interesting way it shows it as raw, natural, real and dangerous. it shows it as a real thing not fake or unachievable, most rock songs revolve around the break up but some are purely about love and romance like Hailstorm - Here's To Us
Even though rock bands are great at showing the raw emotion of love they even better at showing the pain of breakups whether its the sadness like or the need to be the winner after the breakup and be doing better than the other person like in all American rejects gives you hell.
Never Shout Never are an american indie rock band
Never Shout Never
Never Shout Never are an american indie rock band
Techniques used in music videos
Sexualisation.
In many videos sexualisation of both sexes can be seen however
sexualisation of women is more common.
..of women
..of women
In Pitbull’s song ‘Wild Wild
Love’ we can see the woman are being massively sexualised. The one man in the
video is seen dressed in an expensive suit, living in a large house whereas all
the women are seen dressed in silk corsets with bunny ears on (as seen in the
above image) which we instantly associate with Playboy or we assume it has some
sort of sexual connotation.
..of men
..of men
In Jennifer Lopez’s ‘I luh ya papi’ the point is made of women in the
video taking advantage of the men that are casted in it. At the start they
discuss how women are always sexualised in music videos so they decide to do
the complete opposite; we see the women all dressed in appropriate clothes with
the entirety of their bodies covered up whereas the men in the video are shown
in speedo type swimwear and the women are shown as almost over-powering the
males.
Lyrics.
In some music
videos lyrics are incorporated with the actual video.
In Shawn Mendes’s ‘show
you’ video the lyrics are presented on the screen as they are sung, they are in
a font which is representative of hand-writing and as the artist sings the
words they appear on the screen as if they were being written which means that
the audience watching the video can keep up with the words as he does.
Narrative
Some music videos are used to tell a story which fits in with the song.
In Hot Chelle Rae’s ‘Honestly’ the video follows the story of a couple and their breakup. Within the song the lyrics focus on how the couple are falling apart and the song is played parallel to the video so the two run in parallel with each other so we can follow the story better.
Parody
Although this is
usually thought of as a music video or song being made into a complete joke it
can also just mean that the real artist is making a video to be a bit of a
joke.
In Taylor Swift’s ‘Shake
It Off’ she can be seen within a group of ballerinas dancing in a style
completely opposite to the rest of the dancers. There are multiple different
genres of music throughout the clip and in each one we can see her in different
costume dancing along to the song or making a joke out of the dance genre.
Although Parody can be taken in a very serious
way it can also be taken as a complete joke. There are many YouTuber’s who have their own channels specifically to create their own videos of popular songs however they
will change the lyrics and use aspects of the official video while making fun
of it at the same time; The key of awesome is a page which does this. One of their most famous parodies is 'Love The Way You Lie' in which they altered the lyrics and included subtitles at the bottom of the video so the audience are able to learn the lyrics for the parody and it adds emphasis to the fact that they have changed the lyrics.
Atmosphere
An example of music videos being used to
create atmosphere is ‘Beauty and a beat’ by Justin Bieber ft. Nicki Minaj
This video is set in a water slide park at
night time with a great use of mise-en-scene. The theme of the song is to do
with a party theme so to work a long side this the video is a party in a water
park which links in with the song but also allowed the director to use a huge
variety of different shots from underwater to a hand-held camera.
Mise-en-scene
Mise-en-scene is the use of costume, make-up and props in a music video
to create humour or affect within a music video. The mise-en-scene will be purely based on the music video themes, tones and lyrics. If the song is more negative in tone the artist would not be seen wearing brightly coloured clothes.
In Rixtons’ video for
‘Make out’, as well as being a parody video, there is a massive use of
Mise-En-Scene featured throughout. The band incorporate a variety of different
looks from some of the most well know music videos of today by mimicking the
mise-en-scene from those videos. They use the same costumes that can be seen in other videos in order to ensure their re-enactments as as realistic as possible.
DIGIPAKS
For part of our project we have to create a digipak to accompany our song and website. We chose to analyse some existing digipaks to see what kind of colours, mise-en-scene and poses are used within the digipaks.
Animation
After looking at various other music videos and certain scenes from films we have come to the final decision that by using some animations within the video would be a good effect. As mentioned before the song deals with very adolescent themes to add some animation could be very fitting and allow us to incorporate different techniques to make the video more interesting. Things such as animation are seen in many music videos and can also be seen in some films which ensures that our video will be as fitting to a real music video as possible.
While researching the incorporation of animation into music videos (and films) we looked at a range of examples, mainly clips from 'Scott Pilgrim VS the world' and various music videos.
 |
| Mika- Lollipop |
 |
| Marina and the Diamonds- oh no! |
 |
| Scott Pilgrim vs. The word |
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| Gorillaz |
Animation was first introduced into music videos in 1926 with the example of 'following the bouncing ball' which later turned into the famous karaoke; the lyrics would be shown on screen and would you be able to see what exact word was being sung so you could follow along. In the years following cartoons would be shown using the voices of some of the more famous musicians of that time in live-action segments of those cartoons. Walt Disney also had a large impact on animation in music videos; films such as 'Fantasia' featured various different takes on hit songs of the time and thus began the incorporation of cartoons. In music videos (Fantasia and also modern day videos) cartoons are mainly used in order to present a dream like sequence, to take the audience on a journey through the video that would not have the same effect on the audience if it was done through the used of raw filming. Whether its full animation or small additions it allows us a different view on how the song is meant to be previeved and what meaning each of the lyrics has- when we see animation it is clear that they are used to add extra meaning which the director or artist may not be able to portray without the use of animation. Without the use of animation it is not as clear that every tiny thing is done for a reason but as animation is completely handcrafted we are more aware that it's purpose is more important and crucial to the whole video.
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